Announcement of Herident Dental Clinic’s Brand Positioning Update

From a small dental clinic with over 23 years of experience, Hung Ha Dental has donned a new look, a new brand identity, and a new position in the industry.
Operating with the core values of Reputation – Quality – Sustainability, we are committed to continuously improving, updating our knowledge, and enhancing the expertise of our medical team in order to deliver customer satisfaction and uphold the clinic’s prestige.

After more than 23 years associated with the brand name Hung Ha Dental, we are honored to formally announce to our valued customers the brand repositioning of Hung Ha Dental.

The details are as follows: 

  • Hung Ha Dental is now renamed as Herident Dental Clinic
  • Clinic address update: Hung Ha Dental, previously located at 33, Alley 69A Hoang Van Thai Street, has now been relocated to Herident Dental, at 308D Truong Chinh Street, Khuong Thuong Ward, Thanh Xuan District, Hanoi
  • The second branch remains unchanged at: 131 Minh Khai Street, Minh Khai Ward, Hai Ba Trung District, Hanoi
  • The logo, color scheme, and all branding visuals have been updated in accordance with Herident Dental's new brand identity

The new brand identity of Hung Ha Dental, now Herident Dental, features a modern design with refined lines created from a palette of deep and light blue tones. The logo is sleek and elegant, while maintaining a friendly and approachable feel.

The Herident Dental logo, featuring a heart encasing a tooth, clearly represents the mission of the brand: “Working for Millions of Happy Smiles”, and upholds the principle: “Professional excellence with integrity – not just curing the disease, but helping people stay healthy.”

Born from a desire to build a dental system that serves the community and all social classes with the highest standards of quality and service,

the establishment of the new Herident Dental facility at 308D Truong Chinh, Hai Ba Trung District, Hanoi, is a valuable opportunity to upgrade our infrastructure, enhance the skills of our dental team, and invest in advanced technologies and equipment – all to better meet customer needs and improve service quality.

This brand identity transformation marks the beginning of a bold reform strategy aimed at elevating the Hung Ha Dental brand – now Herident Dental – to a new level, enabling us to serve a broader range of customers and more fully realize our mission: “Working for Millions of Happy Smiles.” With this spirit, Herident Dental hopes to continue receiving the support and companionship of our valued partners and customers in the future.

Sincerely thank you!

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